Ambition: 

A future where every woman can exercise reproductive autonomy and is empowered to make her own decisions about pregnancy

Purpose: 

To remove all barriers to reproductive choice and to advocate for and deliver high quality, woman-centred reproductive health care

Values:

• Compassionate - we listen to women and deliver services to meet their needs. We build relationships with those we care for based on empathy, dignity and respect
• Courageous - we are the voice of the women we care for and are never afraid to advocate on their behalf, particularly when others are silent. We are at the forefront of innovation in clinical care and campaign tirelessly for the services women need
• Credible - we act with integrity.  Everything we do is evidence-based and ethical, informed by our knowledge and understanding of the needs of the women we serve
• Committed to women's choice - we believe that women are best placed to make their own decisions in pregnancy, with access to evidence-based information to inform those choices, and the services they need to exercise them

"BPAS exists to further women’s reproductive choices. We believe all women should have the right to make their own decisions in and around pregnancy, from the contraception they use to avoid pregnancy right the way through to how they decide to feed their newborn baby, with access to evidence-based information to underpin their choices and high quality services and support to exercise them." Clare Murphy, Chief Executive