bpas comment on Daily Mail piece regarding complaints about formula milk price reductions:
"There are very tight restrictions around the promotion of formula milk. Reductions on the high price it is normally sold at are not permitted on the basis they may encourage women to abandon breastfeeding in favour of formula. We believe this is highly unlikely, and that women are perfectly capable of making their own decisions about what method of feeding works best for them and their baby, and should be trusted to do so. The huge body of restrictions that are currently imposed on the sale of formula milk can be perceived as stigmatising by the mothers who need to use it. We need to ensure that policies and regulations support women’s choices, however they decide to feed their baby."